Parent-friendly kid folk music based in Sydney, Australia

Angie Who invested in rebranding, website refresh, and print collateral to coincide with the launch of her sophomore album. Unforeseeably, the release date coincided with the pandemic lockdowns when parents and children were stuck at home together. With this in mind, we considered all the ways we might make the album and the artwork engaging for families via a lyric book and colouring pages.

Using her original collages featured in the book, I developed a signature pattern featured throughout her branding, simple line illustrations from her key images, and marketing assets to make the most of her digital album launch.

Parents and kids and caregivers everywhere danced, sang, and were thankful for music they could both enjoy!